Cooperation is our guiding light. The same year we were founded, we joined the Association of South Tyrolean Fruit Growers (VOG). From those humble beginnings after the Second World War, the VOG swiftly evolved to what it is today, the second largest marketing organisation for apples in Europe. The umbrella organisation today counts 5,000 orchard growers as its own. They manage 11,000 hectares (over 27,000 acres) of orchards and produce 600,000 tons of high quality fruit annually.