Late summer, 1990. The pine-panelled sitting room of a farmhouse. Around a big wooden table, six men sit, who have got an idea. Stubborn, tough, stoic souls one and all. That was the dawn of a new philosophy, which is kept alive by us today: organically grown apples. Twelve years later, six farmers had grown to 75. Under the marketing brand Biosüdtirol and as member of the Association of South Tyrolean Fruit Growers VOG, the harvests and markets keep on growing.
Today we number more than two hundred, just as firmly resolute as the first day.
And every farm is still small. On average each of us farms an area of just 3.4 hectares (8.5 acres).